Berrytron | Industry Category: Technology and Engineering Services The startup provides specialized R&D services in advanced simulation modeling and virtual sensor development for heavy machinery manufacturers. It operates at the intersection of engineering consulting and technology innovation, supporting companies in enhancing their product capabilities. Business Model: Service-Based with a Future Product Roadmap Currently, the startup operates as an R&D service provider, helping OEMs (Original Equipment Manufacturers) and fleet operators integrate and explore virtual sensor technology and upgraded simulation models. Its long-term plan involves transitioning to a hybrid model, offering both custom R&D services and proprietary products like the Smart Machine Optimization Kit (SMOK) or the Safety Data Fleet platform. Market Focus: Heavy Machinery and Industrial Applications The primary target market includes OEMs and operators in industries such as: Construction Equipment Mining Machinery Forestry Equipment Material Handling Systems